Introduction to SEO

Girl Develop Burlington

Thursday, September 17th - 6:00pm to 8:30pm

Welcome!

Learn something new and improve your current skills, in a fun and open environment!


Rules:
- We are here for you!
- Ask questions!
- Help each other
- Have fun!

Recap from Class 1

  • What is SEO?
  • SEO vs. SEM
  • How SEO works?
  • SEO Terminology
  • Search Results Page
  • Ranking Factors
  • Keyword Research

What we'll cover today

  • Rich Snippets
  • Meta Data
  • Optimizing Content
  • Linking
  • SEO Scenarios
  • Where do I start?
  • Social and SEO
  • Measurement and Tracking
  • SEO Resources

Rich Snippets

Rich Snippets

Titles

Meta Descriptions

Linking

Linking

Best Practices

Linking

Backlinks & Link Building

Linking

Be careful!

SEO Scenarios

  • Brand New Website
  • Existing Website

SEO Scenarios

Brand New Website

  • Good URL
  • Keywords = Product/Services
  • Develop Quality Content
  • Think about Linking, develop a strategy
  • Google+ Local Page
  • ....

SEO Scenarios

Existing Website

  • Put on Customer Hat
  • Keyword Strategy
  • Linking
  • Content - Quality
  • Content - Fresh
  • Google+ Local Page
  • etc.

SEO Scenarios

Try it!
Lets analyze these website together.
Website 1: http://www.marthastewart.com/
Website 2: http://disney.com/

Look for the following items:

  • Keywords
  • Well written content
  • Titles
  • URL quailty
  • Relevant & user friendly navigation
  • ....

Optimizing Content with Keywords

Where to put keywords

  • Title & description
  • Header
  • Image Alt text
  • Body copy/internal links
  • URLs

On-Site Optimization

Clarifying what "content" means

  • Words on a page
  • Videos
  • Infographics
  • Blog Posts
  • White Papers
  • Widgets
  • Images

On-Site Optimization

Content: Search Engine's Preference

  • Videos
  • Images
  • Text

Where do I start?

  • Understand the SEO Process
  • Put Your Consumer Hat on
  • Do Your Research
  • Write Good Content

Where do I start?

SEO Process:

Put Your
Consumer Hat on

How do they search?

Do your research

Keywords, Competitors, etc.

Where do I start?

Make a Plan and Execute

Social and SEO

Social and SEO

Social and SEO

Can Social still help SEO?

Social and SEO

Try this!

Search the web for a Popular Trend or Topic!
What are some things you see?
"Bernie Sanders"
"Apple Watch"

Measurement & Tracking

Analytics

Measurement & Tracking

What to look at for SEO?

Measurement & Tracking

Google Analytics Metrics

Measurement & Tracking

Google Analytics Metrics

Measurement & Tracking

Picture of Success

Things to keep in mind:

  • Understand the SEO Process
  • Put Your Consumer Hat on
  • Do Your Research
  • Focus on Quality

Resources

Moz
Beginners Guide to SEO
Local Ranking Factors
Moz Academy
List of Free SEO Tools


Google
SEO Starter Guide
Quality Guidelines
Webmaster Blog


Search Engine Land
"The Periodic Table of SEO Success Factors

Other
The Good, Bad, Ugly of SEO